tag:blogger.com,1999:blog-6184432253330291013.post6468656140470439944..comments2023-10-31T03:12:53.947-07:00Comments on IPA Strategy Group: Objectives are for wimps.Unknownnoreply@blogger.comBlogger10125tag:blogger.com,1999:blog-6184432253330291013.post-42798975162369778432022-06-08T18:44:11.060-07:002022-06-08T18:44:11.060-07:00read the article have a peek at this site see pa... read the article <a href="https://www.dolabuy.ru/clutches-c-157_306_309/cheap-ysl-617662-monogran-clutch-in-quilted-grain-de-poudre-embossed-outlet-p-4181.html" rel="nofollow"><strong>have a peek at this site</strong></a> see page <a href="https://www.dolabuy.ru/monogram-c-157_158_241/cheap-louis-vuitton-wholesale-montaigne-bb-monogram-m41055-brown-p-1765.html" rel="nofollow"><strong>additional reading</strong></a> go to this site <a href="https://www.dolabuy.ru/men-bags-c-157_158_202/china-replcia-louis-vuitton-tote-h26-m57308-black-bags-p-3395.html" rel="nofollow"><strong>you could try these out</strong></a>smysathhttps://www.blogger.com/profile/00889258420435064856noreply@blogger.comtag:blogger.com,1999:blog-6184432253330291013.post-42752528086807922962010-11-24T03:51:43.396-08:002010-11-24T03:51:43.396-08:00Interesting article, added his blog to FavoritesInteresting article, added his blog to Favoritesgeneric cialishttp://www.agir-galiza.org/noreply@blogger.comtag:blogger.com,1999:blog-6184432253330291013.post-20565314189581382692008-02-11T02:38:00.000-08:002008-02-11T02:38:00.000-08:00Have often been thinking exactly about this issue!...Have often been thinking exactly about this issue!<BR/><BR/>The problem is: it's - a s always - a matter of words and how a sentence sounds like. If planners/clients would get more examples how objectives should "sound" + how different objectives "sound" differently, more sharp objectives would be set.<BR/><BR/>Same is true for "ideas". The more we know how ideas "sound". The more good ideas are born.<BR/><BR/>So: is there a list of objectives anywhere on the net?<BR/><BR/>cheers<BR/><BR/>kirillAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-6184432253330291013.post-49301511045000163902007-12-06T03:51:00.000-08:002007-12-06T03:51:00.000-08:00At this far corner of the advertising world, Bangl...At this far corner of the advertising world, Bangladesh to be precise, we define objectives in marketing terms, i.e. "create a stepping stone between the bottle and the sachet in rural the shampoo market", then try to figure out a way to fit it with the global/regional directive, i.e. "launch a new philosophy that rides on Madonna, Marilyn Monroe, Shakira and Priyanka Chopra". Not very entertaining, I guess.Nearvisionhttps://www.blogger.com/profile/05307686090011351078noreply@blogger.comtag:blogger.com,1999:blog-6184432253330291013.post-50760411453882719692007-08-21T23:57:00.000-07:002007-08-21T23:57:00.000-07:00very commonsensical and most agreeable and usually...very commonsensical and most agreeable and usually avoided. Its funny as to how human behaviour concentrates on the more difficult part rather than the more important one :-)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6184432253330291013.post-58033451274751593622007-03-30T06:58:00.000-07:002007-03-30T06:58:00.000-07:00where can i read the new IPA Best Practice Guide t...where can i read the new IPA Best Practice Guide to Communication Strategy??Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6184432253330291013.post-13788104498284640242007-03-29T05:26:00.000-07:002007-03-29T05:26:00.000-07:00It has also occured to me that while pitch briefs ...It has also occured to me that while pitch briefs are full of commercial objectives, very few people understand how to use communications to make sure that they are achieved. And certainly decisions are rarely made on the basis of whether work is likely to meet those objectives.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6184432253330291013.post-83982891426046988172007-03-26T01:50:00.000-07:002007-03-26T01:50:00.000-07:00I think that one of the issues surrounding 'object...I think that one of the issues surrounding 'objectives' is that corporate objectives often deviate from commercial ones. For example, we hear statements like "let's increase sales by 25%" and at the same time "reduce our impact on the environment". In that example which objective is the more important? More often than not sales will be driven at the expense of the other objective. And the solution? A brief for a piece of comunication that straddles two sets of objectives. Finally, there is a great book by the founder of Patagonia called 'Let my People Surf' which is about the importance of corporate values and is better written than this post. It is a great read.Robhttps://www.blogger.com/profile/13285298570639828005noreply@blogger.comtag:blogger.com,1999:blog-6184432253330291013.post-12209874267221753122007-03-25T12:43:00.000-07:002007-03-25T12:43:00.000-07:00A couple of observations:1) As a business we have ...A couple of observations:<BR/><BR/>1) As a business we have educated clients to expect that advertising's effects happen only over the long term rather than delivering tomorrow. No wonder that we have all become dependent on interim measures then if none of us believe that advertising has a demonstrable effect on immediate sales. This is a mess we ahve got ourselves into.<BR/><BR/>2) Indeed I recently came across a client organisation where all the bonuses related to interim measures and not sales - may be this is part of the problem.<BR/><BR/>3) Objectives are problems. Communications love to solve problems. But in today's PC brand world there are never problems only opportunities. This has made people lazy about clearly defining the problem that they want communications to solve.<BR/><BR/>4) People aren't prepared to go to the source of the problem and solve it there because that is often unpalatable (usually politically with both a small and big 'p'). So they become content to solve superficial problems.<BR/><BR/>5) Er thats itrichard hhttps://www.blogger.com/profile/03201808446338652303noreply@blogger.comtag:blogger.com,1999:blog-6184432253330291013.post-81242903156984145402007-03-24T11:06:00.000-07:002007-03-24T11:06:00.000-07:00Lovely Tomato Guy.Nice article.Lovely Tomato Guy.<BR/>Nice article.Malc Rosshttps://www.blogger.com/profile/08921604928927685195noreply@blogger.com