Monday, 23 July 2007

Is the digital revolution killing TV advertising?

DDB's Les Binet, European Director, DDB Matrix and Matt Dyke, Head of Planning, DDB London are to debate whether the digital revolution is killing TV advertising at the next IPA Strategy 'Head-to-head', sponsored by Times Media, which is to be held on 1st August 2007 at the IPA.

Matt Dyke will argue that it is no surprise that the more savvy marketers are turning to the web instead of exclusively TV due to the freedom from time constraints, BACC regulations, lower media outlay and direct interactions or feedback from consumers. Les Binet, on the other hand, will put forward the case that as evidence suggests, so far the shift to a digital world has made TV more effective and efficient.

Says Matt Dyke, "Unless TV radically changes the way it allows consumers to choose content and interact with it, TV companies will struggle to continue generating the revenue they have previously enjoyed."

Says Les Binet, "My guess is that new technology might change the nature of TV advertising a bit, but it won't kill it, and it might even make it work better."

Come along to find out whose argument wins out. Book your tickets early as this IPA debate is likely to be another sell-out. It will take place at the IPA, 44 Belgrave Square, SW1x 8QS, on Wednesday 1st August 6pm-8.30pm.

Tickets cost £15 + VAT for IPA members and £30 + VAT for non-IPA members.

For further information and to purchase tickets for the debate complete the attached registration form and return to Adah Parris on 020 7245 9904 or at adah@ipa.co.uk

1 comment:

cynthia said...

Digital TV is great for being able to get replays or turn the score on and off in sport and being about to pick news from your region or live news or perhaps a report on the last 24hrs. I like the improved picture quality.
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cynthia jacquline

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