Friday, 18 May 2007

Enter the Dragon


The IPA Strategy Group, with Times Media, would like you to join them on Monday 21st May at the Mayfair Hotel to witness whether our industry can really cut the mustard when it comes to developing truly business building ideas.

Six agencies will brave a grilling from a panel of senior clients as well as an all-powerful voting audience, which could include you. The day will be facilitated by Evan Davis, presenter of BBC2's Dragon's Den and BBC Economics Editor.

Competing presentations will come from all sides of the communications industry and will include Richard Storey from M&C Saatchi, David Walsh from Mindshare, Simon Hall from Hall Moore CHI, Matt Dyke from Tribal DDB/DDB London, Craig Mawdsley from AMV BBDO, Richard Lennox from JWT and Michael Moszynski from IS. Each of them believes that their agency has a particularly compelling story to tell, what you think counts but ultimately its what the dragon's think that counts.

If this wasn't enough, we're also going to cast our eye abroad and see what business building ideas have inspired the likes of Jon Steel from WPP, Axel Chaldecott from JWT, Adam Morgan from eatbigfish and George Bryant from AMV BBDO and Marco Rimini from Mindshare.

Tickets for IPA members cost just £150 + VAT (for IPA Members £200 + VAT for non-Members) which includes lunch. There are limited numbers remaining so to be guaranteed a place, call 020 7201 8224.

18 comments:

Henry Lambert said...

An enjoyable day, although I think the dragons got it wrong and the audience got it right...

Interestingly, none of the contestants had a TV execution at the heart of their arguments.

Can I request a copy of the Venice festival book that Marco was touting?

Thanks, Henry (Rapier, 97 Tottenham Court Rd, W1t 4TP)

Rob said...

Hi Henry, Thanks for you feedback and yes a copy will be on its way.

andybrander said...

very good day. speakers and judges good. top 2 case studies definately the best. Sainsburys a good example of the clue being in the numbers, the right hand ring a reminder of the power of marketing.
Many thanks (and can i shamelessly blag a copy of marco's media book?!)
Andy (SOUK)

andybrander said...

ps address SOUK Communications, 1st Floor, 151 Shaftesbury Avenue, London, WC2H 8AL...thanks!

Rob said...

Andy, Glad you thought it was a good day and yes a copy will be sent out to the address above.

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