Friday, 16 March 2007

Best Business Building Idea

Entries have been arriving for the IPA Best Business Building Idea competition. A lot more entries have arrived since we announced the inclusion of 5 free Club Med holidays for 2 people to Marrakesh for the winners. This seems to have eclipsed the prize of a free place on IPA 5 (the mini-MBA). What should we make of this?

Is training less important to strategists than time off? Maybe we are actually better at our jobs if we just leave them for a while. In the 1940s, James Webb Young said the best way to have great ideas was to walk away from trying to conceive them. Your brain would make some progress without you making any effort.

The deadline for the competition is March 23rd.

Guidance for Entry

Entries will be judged by the IPA Strategy Group on the basis of the information provided on not more than one A4 sheet of paper.

  • What was the business issue/opportunity that you wanted to address? (Describe this in no more than 100 words)
  • What was your idea? (Describe this in no more than 100 words)
  • What was the hard bit about making it happen? (Describe this in no more than 50 words)
  • What were the results? (Describe this in no more than 100 words)
Please provide us with your name, job title and direct line as well as company name and client.

Further details are available here.

P.S. Will Guinness Marmite enter?


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