So we have another Head to Head debate shortly to determine whether 'blogging is killing Planning'. My thanks to Richard Huntingdon for surfacing the debate on-line and giving us all the punchy title.
I can remember seeing presentations in the past entitled,'is Planning dead?'. Of all the things that I imagined might kill Planning off I didn't ever conceive it might be Planners themselves. Clearly we have some kind of death-wish.
But I can't help wondering what the wider community of strategists make of all this death stuff. Most media companies are desperate to get some Planning, ditto digital agencies etc. How come Planning can be seen as critical to the future at one set of agencies but at death's door at the other? Let's hope we get a good cross-section of the people who do strategy to see where the wider perspective takes us.
Also I shall be fascinated by what happens when you take a debate from on-line to live audience. Will the verbal posts be any less dramatic? Will the tone be more or less aggressive? Will The John's pull their punches?
The debate will take place on Thursday 29th March 2007 from 6pm-9pm at the SCI, 14-15 Belgrave Square.
Tickets cost £15+ VAT for members and £30 +VAT for non-members. For further information and to buy tickets please contact Adah Parris on adah@ipa.co.uk or on 020 7201 8239.
Further information is available from the IPA.
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